MY WHY -
A journey from darkness to light

From a life marked by challenges and hardships, I have promised to create something better—both for myself and those around me. Despite a long period of bad habits and rootlessness, I have now found a path that allows me to realize my dreams. By building my own brand, I want to inspire others to believe in themselves and take the step towards the life they dream of.

I come from a background marked by escape and poverty, a childhood filled with heavy trauma that shaped my self-image and left me with low self-esteem and little confidence. My upbringing was turbulent, with many moves and a constant feeling of not really fitting in anywhere. My mother has always been my hero, a person who, despite all the setbacks and chronic issues with her digestion and low-grade inflammation, has always managed to keep a smile on her face. She has been my safe haven in all the uncertainty, and a true example of resilience.


My path into adulthood began in the restaurant industry, where I worked from an early age and stayed for over 15 years. Those years shaped me in many ways, but they also led to bad habits—late nights, lots of work, too much alcohol, and no fixed eating routines. This lifestyle also manifested in a constant carousel of moving from place to place, a sense of rootlessness that has followed me into adulthood. To this day, I have not quite found my place in the world.


But through it all, I have carried a promise to myself: I will never end up in the same situation that I saw my mother struggle in. I will do something good, both for myself and for her. Now, I have found a way forward, a path to realizing my dreams and building my own brand. By helping others believe in themselves, I hope to reach my own goals and live the life I've always dreamed of.


My vision is to be a source of motivation for others, to show that anything is possible if you just dare to believe in yourself and take a chance. My goal is to inspire others to work on themselves, because I know that it can yield results—I have seen it in my own life, and I know it can happen in the lives of others too.

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